Curiosity and Creativity–Finding the Right Question

 Curiosity is the key to creativity.    –Akio Morita, Co-Founder of Sony
I had a couple rejections arrive yesterday, one for a client, another for myself.  I sat for a moment pondering the basis for both these rejections.  We were both complimented for our originality and ideas, our abilities.  But we didn’t fit their agency’s mold.  We [...]

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Black Swanology, Pt. 1

Photo by Jordan McClements
Attention.  Uhhumm. Attention everyone. Hey! Listen up!  What’s wrong with you people? I’ve got something that you might just want to hear!  Why is it so difficult to get anyone’s attention these days? 
 I have asked myself this question quite a bit, not only when trying to learn new ways to get attention for my clients, [...]

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